When Gruhme started in 2013 the mission was not to go head-to-head with the more established brands but to offer an alternative to them. The focus was to be creative, innovative and pioneering – much that was lost from many major designer brands in the male fragrance and personal care industry.

The company has worked hard to bring back that personal drive and passion to male grooming and fragrance whilst maintaining a mainstream appeal. Attention to detail and aesthetics are more important to them than just churning a profit and following the herd. They want each experience you have with Gruhme to feel personal and to give you a sense of belonging to something unique.

Gruhme was officially launched on 18th December 2013 to a private audience with subsequent public retail opportunities to be offered via the Gruhme website and selected retailers from late 2014.

A fresh, invigorating and sophisticated eau de toilette fragrance for men. Foxley follows their journey to become an alternative to the main established brands.

Gruhme – What makes a ...

In last month’s conversation with Gruhme CEO and founder Robert Hallmark, we discussed the benefits of a personal relationship […]

Gruhme – Trust, Not Egos.

The last time we met up with fragrance connoisseur and CEO and founder of men’s luxury perfume, Gruhme, Robert […]

Gruhme Mens fragrance

Gruhme – A Family of ...

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gruhme luxury fragrance

Gruhme – The Greater Good

When we sat down with Robert Hallmark, the founder of luxury British men’s fragrance, Gruhme, the idea of “pulling […]

Gruhme Mens fragrance

Gruhme – Britain-Scent

A quintessentially British attitude in every aspect of the brand, Gruhme embody the image of the British gentleman. Dressed […]

Gruhme Mens fragrance

Gruhme No.14 – A Review

It’s been said time and time again about West Midlands fragrance company Gruhme, but founder Rob Hallmark’s dedication to […]

Gruhme: An Aromatic Empire

Just sitting and discussing Gruhme with Corporate Lawyer-turned-perfumier and founder Rob Hallmark, his desire to break into the UK fragrance […]