Written by Daniel James Parry
“The up and coming Brit brand making a bold style statement in the industry.”
Based in the heart of East London, UNKNOWN. watches is a unisex watch brand which draws the inspiration for its simplistic and stylish timepieces from fashion, art and vintage design. The brand’s name alludes to the fascinating fact that nobody knows exactly who the curator behind the first wristwatch was, and the London brand’s founders prefer to remain anonymous to add to the intrigue and ingenuity behind the collections.
For the creative individuals behind UNKNOWN., it’s about delivering timepieces sure to spark conversation, while being affordable enough to change with outfit and mood. No stranger to commendation, the brand was recently featured in Esquire, as part of a “The Best Watches Under £200” feature.
Every UNKNOWN. timepiece is flawlessly built using only the finest components, paying attention to the smallest detail. From concept to its creation, each design is sketched, scrutinised and meticulously modified in the brand’s studio in Shoreditch until it’s absolutely perfect.
The UNKNOWN. collections utilize slick metallics, dark hardware and minimalistic dials to radiate the idea of contemporary cool.
Recently launched, the SS16 range embodies clean lines and a minimalistic finish. The ‘Classic’ range features a plethora of simplistic and stylish timepieces, while the ‘Dandy’ collection utilizes roman numerals, combining them with a subtle date window and an incredibly accurate miyota movement. In the SS16 range, the ‘Engineered’ collection by UNKNOWN. utilizes a pared down approach to chronograph style, with a subtle yet effective dial featuring a single 24 hour clock on the face of the watch.
UNKNOWN. watches are available at selected stockists, including Harvey Nichols, Selfridges and Coggles, as well as the brand’s website, www.unknownwatches.com Prices start at £80.
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