In association with Gro Organic–an organisation dedicated to creating green spaces while providing social and economic opportunities for some of the most disadvantaged people in the region – employees at Jaguar Land Roverhave donned their gardening gloves in a large community project to feed the needy of Solihull and Birmingham.

Created on waste ground near the JLR factory, Solihull,the big grow has the aim to provide food for disadvantaged people in the local area.

Dave Owen, Operations Director at Jaguar Land Rover Solihull, said: “I was saddened to read that 100,000 children in Birmingham live in food poverty, so when the opportunity came to expand our partnership with Gro-Organic and create a community allotment, I knew the whole team would want to support it.”

The project has taken over 12 months to come to fruition, with the JLR staff volunteering to clear years of undergrowth, buid raised beds and erecting a sizable polytunnel.

Upon its launch, the project aims to provide locals with enough fresh, seasonal produce for 400 meals in its first year.

Alongside the food, Jaguar Land Rover’s allotment will also support a new ‘Moat-ivation’ work experience programme for 16 to 24-year-olds which improves employability prospects and allows participants to gain a qualification in horticulture and landscaping.


These kind of initiatives are something which JLR is very keen on as part of its ongoing Responsible Business programme, and in 2018 alone, over 70,000 volunteering hours were dedicated with projects like this which go on all around the world.