The Fantastic Merchant Fox

Written by Foxley 07/03/2016 0 Comment(s) Fashion, All Categories,


Deborah Meaden, known for her presence on BBC TV series ‘Dragon’s Den’ owns ‘Fox Brothers’, a brand which has given her first-hand experience of what makes a world renowned, prestigious, luxury brand. Known globally for its fine woollen and worsted cloths, Fox Brothers has been producing the finest fabrics from its headquarters in the West Country since 1772.

Deborah, assisted by her team, consisting of Managing Director of Fox Brothers, Douglas Cordeaux and Retail Operations Manager at The Merchant Fox, Decca Lang, search for exquisite luxury goods, made specifically in Great Britain to compliment the wonderful fabrics produced by the Fox Brothers’ mill. Some items are made in workshops, others created to order by lone craftsmen working in solitude, tucked away in small studios in the far corners of the British Isles. A number of pieces created by The Merchant Fox are produced in factories and mills, however one common trait in every piece produced is the provenance that each item carries, made specifically in Great Britain by British craftsmen and women.


[Douglas Cordeaux, Managing Director of Fox Brothers]

The Merchant Fox began with the sole purpose of bringing the skills and crafts across the British Isles together in one luxury conglomerate. The Merchant Fox brings together the talents of The Fox Brothers and a handpicked group of manufacturers producing the finest in luxury goods. Passionate about the heritage of the British Isles and the future of manufacturing in the United Kingdom, The Merchant Fox is an assortment of the finest luxury goods being produced in Great Britain today.

The Merchant Fox describes itself as ‘a sister company’ to Fox Brothers and Co, a woollen mill established in 1772, and prides itself on producing the world’s finest flannel and worsted cloths. Situated in the heart of Somerset, The Merchant Fox is located just a stone’s throw from The Old Counting House of Fox Brothers where its luxury products are held, alongside an extensive archive of Fox Brothers and a collection of historical artefacts.

Launched in November 2011, The Merchant Fox serves as a complimentary business to Fox Brothers, selling elegant and bespoke products produced in Great Britain. The collection includes a plethora of luxury goods across a variety of bases, including stylish accessories, interior pieces and most recently, a jacketing range. Other products offered by The Merchant Fox include elegant leathers such as wash cases and iPad sleeves, as well as Fox cufflinks and silk pocket squares to add the finishing touch to any opulent suit. The Merchant Fox also offers gifts for the home, including Fox Flannel cushions, throws and bespoke upholstered furniture, adding a truly unique touch to any living room.


Remaining true to their roots, The Merchant Fox incorporate an aspect of Fox Brothers cloth to their collection, whether it’s on flannel lined wicker baskets or weaved into elegant ties. Covering every aspect of luxury menswear, The Merchant Fox also produce an extensive range of classic English caps, crafted from the finest Fox flannel. These are handmade in Yorkshire using quintessential English patterns. To relax in style, The Merchant Fox also offer a range of Fox Flannel dressing gowns, which were designed in collaboration with Budd of Piccadilly, with matching satin lined Flannel clad slippers, upon which initials can be embroidered by hand if requested. The Merchant Fox’s complete bespoke nature means that customers can have clothes tailored to their own personal preference and made to order, providing a unique shopping experience like no other.

Most recently, The Merchant Fox has added the Reefer jacket to its prestigious collection, made in Britain utilizing 780 gram Fox cloth, with corozo buttons. This double breasted jacket takes inspiration from an original Georgian Reefer jacket, contained in The Fox Brothers archive. To finish off an authentic, quintessentially British, The Merchant Fox offer luxury leather satchels and globetrotter cases. These leather bags and belts on offer are crafted from the finest oak bark tanned leather, fresh from the last remaining English tannery, situated in Devon. It’s thought these tannery date back to Roman times. Every product on offer from The Merchant Fox assures the finest in British craftsmanship and product.


With Christmas quickly approaching, The Merchant Fox offer the perfect range of luxury gifts for loved ones. Crafted in Somerset not far from the Fox Brothers headquarters by a company who have produced fine leather goods since 1826, The Merchant Fox offer an Oak Bark Watch Roll, with leather taken from the last remaining Oak Bar Tannery in the UK, with a beautiful grain finish, full bodied with character and rich colourings. Each watch roll is lined with grey flannel woven just across the road from the Fox Brothers headquarters at Fox Brothers and Co, guaranteed to protect your timepiece on the move. With a fastening strap and brass buckle, this Watch Roll is available for just £180

For the suited gentleman, The Merchant Fox produce a range of Fox Mask Enamel Cufflinks, in collaboration with Deakin and Francis in Birmingham, taking inspiration for their design by Fox Brothers. Made from sterling silver, these fantastic fox pieces feature a black vitreous enamel background, with the design etched in great detail, sitting behind clear enamel for a subtle sheen. Securing the cufflinks is a small, domed, oval spring link fitting. Like many Fox Brothers products, these cufflinks are inspired by pieces found in the archives dating back to 1772. These opulent pieces are available at a price of £250.

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