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Robert believes that his job as the CEO of Gruhme is to inject the right culture into the brand. He feels that it should be his only job, as across the business, his is the only voice which everybody listens to. Robert’s voice is certainly difficult to ignore – everything about him radiates professionalism – his background as a corporate lawyer gives him more than enough experience to lead the charge into the British fragrance industry, while his perfectly tailored suit makes him look all the part of the CEO of a successful British brand.
Robert emphasises the notion that a CEO must be a relatable, personal presence within the workplace. “If the CEO is faceless and just have their head down in reports and numbers, they are not doing their job. That can be done by someone who wants to do that. Numbers can be anonymous to most people without impact on the company ethos.”
Speaking passionately about his aspirations with Gruhme and the future, Robert cites that while Gruhme as a business grows, the CEO must always be someone who is connected to the workforce and cares deeply about both the business and the people who represent it. It’s important that the employees under the Gruhme brand feel that their company stands for something that matters – not just a money machine for the shareholders across the company. In the eyes of Robert, a CEO should lead by example.
But let’s talk money. There’s no denying that sadly, money is hugely important – when Wu Tang Clan wrote ‘C.R.E.A.M’ (Cash rules everything around me) in 1993, they weren’t lying. In part, Robert shares this sentiment, citing “Money is a tool, and an important one that requires respect, but it is essential to put a real meaning to life ahead of it.”
It’s important to remember the irreplaceable things in life – the things upon which you could not put a cost. Robert adds his own perspective to the conversation, claiming he believes in making a positive difference to yourself, to your family and to those around you. To conclude, we poised the question – with everything considered, what is the key to a successful business, both internally and externally?
Robert pauses for a second, musing over the question, before answering, “A start up with cash. That way, you have resources to make things happen, but the personality where you know how important every person is to you, and how good it felt getting every sale in the beginning. Thereafter, you never take a single sale for granted – the trick is becoming that start up with that cash!”
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