Written by Daniel James Parry
“We are a British brand in all that we do, not just our branding.”
[dropcap]T[/dropcap]he luxury British fashion brand Bhoid was founded in 2015, situated in the heart of the Cotswolds. The name derives from director Stephanie Boyd’s current surname, something her fiancé suggested with an impending marriage on the horizon, wanting Stephanie to be able to keep an aspect of her maiden name.
Stephanie graduated from the University of Bristol with a Masters in Business Management before launching the brand. As well as her background in business operations, Stephanie stresses that she’s a country girl at heart, in her element surrounded by puppies or driving a tractor. Her appreciation of traditional skills stems from her family farm upbringing, which taught her that the best quality products should not be rushed.
In the spirit of this, the brand’s inspiration comes from the country lifestyle. The brand aspires to bring a more contemporary feel to a traditional market, an ethos which is rooted in Stephanie’s upbringing on a Cotswold farm. Every design utilized by Bhoid embodies the Great British countryside and classic country living.
A niche brand in its own right, Bhoid specialises in crafting luxury accessories which seek to radiate the beauty of rural England, made in Britain to the finest quality. Passionate about supporting fellow UK brands, all of Bhoid’s products carry the merit of being unique and exclusive to their brand, unable to be found anywhere else in the market. Whether it’s the colourful signature print on the inside of their handmade umbrellas or the tractor motif on their range of luxurious belts, each product created by the Bhoid brand features a distinctive design unique to the brand.
Bhoid believes strongly in products with an endless longevity, ensuring this through the utilization of traditional skills and the high quality of the manufacturing methods throughout their range. Bhoid products are available from a multitude of stockists.
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