Established in 1805 by William Francis Truefitt, Truefitt & Hill carry the merit of being the oldest barbershop in the world, a fact verified by the Guinness Book of World Records. The brand are also the royal barbers and have the proud honour of having a Royal Warrant, granted by His Royal Highness the Duke of Edinburgh Prince Philip himself. Based on St James’ Street in the heart of London, one would struggle to find a more quintessentially British brand.
However, being located in the centre of the city of London may not be as glamorous as it seems. Pollution not only harms the environment, but it also harms our skin, not to mention the amount of dust present in the air when one boards the tube, vital for travelling from one part of London to another.
But how does pollution damage our skin?
Years of exposure to pollution can often leave our skin dull and uneven, but worse yet, it can cause accelerated ageing and skin damage. On a scientific level, microscopic specks of airborne pollutants penetrate our skin and infiltrate deep into the layers of the epidermis. In turn, this causes chemical changes on a cellular level, creating free radicals.
Free radical chain reactions then attack and break down the lipid layers in the skin and collagen. This leads to damaged skin barrier functions, meaning elasticity and firmness are reduced, with inflammation and dehydration aplenty. If these facts were advertised further, it’d be enough to send anyone running for the beauty products, and it’s been scientifically proven that the use of antioxidants serves as one of the best treatments in the fight against free radicals. But where to turn?
With over two hundred years of experience in living in the city and combatting the pollution in the air, Truefitt & Hill recently launched a range of weapons in the fight against dull skin and early ageing in the form of an Advanced Treatment Serum (£32.50) and the Intensive Skin Renewal Booster (£36.50), both of which have been dermatologically tested and are paraben and sulphate free.
Let’s start with the Advanced Treatment Serum.
The Advanced Treatment Serum from Truefitt & Hill targets problematic and blemish prone skin, and provides maximum results. It helps in the renewal of skin by increasing cell turnover and eradicating dead skin cells. This guarantees a smooth complexion, and fewer ingrown hairs, arguably one of the most nagging problems involved with shaving. Quickly absorbed into the skin, the Advanced Treatment Serum from Truefitt & Hill is lightweight and tightens pores to prevent dirt from entering the skin. It serves as a moisturiser and soothes sensitive skin, making it an essential aspect of any gentleman who cares about their appearance’s beauty regime. For the best results, the Advanced Treatment Serum should be applied all over the face in the morning, especially over freshly shaved sections. Allow it to dry, and follow with aftershave balm.
And now the Intensive Skin Renewal Booster.
Rich in antioxidant Vitamin E, the Intensive Skin Renewal Booster protects skin against the damaging effects of everyday pollution and giving skin that essential boost. The Intensive Skin Renewal Booster by Truefitt & Hill utilises an innovative formula, which, when combined with antioxidants, helps skin fight against environmental aggressors while neutralising free radicals. The Intensive Skin Renewal Booster features an advanced, natural blend of moisturising ingredients, alongside anti-ageing, bioactive tetripedes – these help disguise fine lines and pores, leaving you with smooth, clear skin after regular use.
It should be applied on thoroughly cleansed dry skin twice daily in order to support the skin repair process. This should then be followed by the application of moisturiser, both in the morning and at night.
Speaking about the Intensive Skin Renewal Booster, the brand commented, “The Intensive Skin Renewal Booster is a truly great skin-care product to combat the trials and tribulations of city-living and to ensure you will not end up with skin that looks older than its years.“
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