When Gruhme started in 2013 the mission was not to go head-to-head with the more established brands but to offer an alternative to them. The focus was to be creative, innovative and pioneering – much that was lost from many major designer brands in the male fragrance and personal care industry.
The company has worked hard to bring back that personal drive and passion to male grooming and fragrance whilst maintaining a mainstream appeal. Attention to detail and aesthetics are more important to them than just churning a profit and following the herd. They want each experience you have with Gruhme to feel personal and to give you a sense of belonging to something unique.
Gruhme was officially launched on 18th December 2013 to a private audience with subsequent public retail opportunities to be offered via the Gruhme website and selected retailers from late 2014.
A fresh, invigorating and sophisticated eau de toilette fragrance for men. Foxley follows their journey to become an alternative to the main established brands.