Promotion by Ushiwear Clothing
[dropcap]E[/dropcap]stablished in 2008 in Mirfield, West Yorkshire, Ushiwear was conceived from a combined love of screen printing, a passion for design and a desire to create a quintessentially British clothing brand. We love innovation and, wherever possible, we strive to source and manufacture our products from within the UK, which can often prove difficult.
We are constantly looking for new ideas and ways of making our brand stand out from the crowd, aspiring to be completely original in approach. It’s not just about design and print; it’s about being different, about standing out from the crowd.
The joint imagination of husband and wife duo Neil and Jilly Kapusi, brought Ushiwear to life; a clothing brand based in Yorkshire, producing high quality leisurewear apparel. Since its inception, the brand has maintained its local presence, with its store and design studio still located in the town where its story began, supporting the company’s online outlet www.ushiwear.co.uk
After the relaunch of its website last year, the business has gone from strength to strength. This has been apparent with the Ushiwear team attending events up and down the country, constantly pushing the boundaries of the brand in the form of new products and designs.
Ushiwear stocks clothing for all ages, along with numerous accessories such as backpacks, hats and neck wear. Ushiwear bobble hats are produced exclusively for the brand in Scotland, with every item in the collection, including labels, tags, packaging and clothing, lovingly printed by hand in the company’s studio and sourced from areas of the UK where possible.
Aiming to serve as a physical manifestation of its Yorkshire roots, the Ushiwear range has a distinctive relaxed look; with Jilly, a former blue-chip design executive taking inspiration from her family’s love of the outdoors and her own love of design. This passion was the driving force behind the creation of a range of durable, unique clothing, combining comfort with style, exclusivity and accessibility.
Principal owner Jilly Kaupusi cited, “Moving into our 8th year of trading, it’s wonderful to see how much we’ve grown; particularly over the past year during which we created a host of new collections and started working with talented young designer Harriet McHugh. We have lots in store in 2016 and are excited to reveal our new SS16 range in the coming weeks… so watch this space!”
Find out more about Ushiwear at:
Facebook: Ushiwear Clothing