Gruhme – Real Prices to Benefit Real People


gruhme luxury fragrance

Gruhme

 

A core aspect of the Foxley ethos has always been to place an emphasis on real people running real businesses – faceless corporations running mass produced empires is no longer appealing.

 

To know exactly what you’re buying, exactly how it’s made and who it’s made by adorns the customer with a sense of familiarity and a personal relationship that you won’t find anywhere else in an anonymous market. This man-made mantra is both shared and warmly embraced by the founder of British luxury men’s fragrance brand, Gruhme, and its CEO, Robert Hallmark. Within the business, Robert strives to place an emphasis on personal relationships at every level, both within the business itself and within its customer base.

 

At present, Gruhme already has a large supply chain, something which Robert believes will continue to grow over time. In turn, this will undoubtedly increase the British fragrance brand’s customer base. With this in mind, the lawyer-turned-CEO still believes it is of the utmost importance that the personal connection between brand and buyer is not lost; something he believes makes buying from Gruhme an enjoyable experience.

 

gruhme

Gruhme

gruhme luxury fragrance

Gruhme

On a day to day basis, the team behind the luxury British men’s fragrance work extraordinarily hard to deliver only the finest products to their loyal customer base. This endless work ethic is respected by their loyal customer base – every second spent perfecting the aromas and blends present within their grooming products is spent with the customer in mind, seeking to inspire with this commitment to ‘only the best.’

 

Customer service is something which Gruhme take incredibly seriously, priding themselves on responding to any queries in a prompt and professional manner. On the other end of the spectrum, the brand rarely question prices quoted by suppliers, they merely ask they deliver the quality and value that is expected for the price paid. To chip the price of the supplier is of no assistance – the brand want to support their suppliers, keeping their business strong and competitive and able to invest in research & development, instead of manipulating others for their own gain. This joint success between Gruhme and their suppliers is portrayed to the customer, who feel the brand offer the best value for money. This in turn keeps Gruhme sustainable as a business, and Robert adds that this puts the brand ahead of their competition.

 

gruhme luxury fragrance

Gruhme Mens fragrance

Gruhme

 

Time and time again, Gruhme were told to increase both their prices and margins. However, neither felt right to the brand, so following a gut instinct, the brand have remained vigilant in keeping them the same. Robert Hallmark feels this ensures Gruhme keeps its ‘feel good’ factor, while contributing to livelihoods, adding, “It is not normally more money, but more fulfilment and contentment that breeds real happiness in people. We will only increase what we charge when we improve what we offer.”

 

It’s this commitment to their craft and to supporting British business which Robert feels helps customers enjoy buying Gruhme products and supporting the business by spreading the word, in turn assisting the brand in return. When the brand reach a critical mass, they can do even more to support others.

 

 

Find out about Gruhme at:

Gruhme

Visit: http://www.gruhme.co.uk

 


 

Introducing Sibberi: Trees to Meet You

Introducing Sibberi: Trees to Meet You

Launched in March 2015 by Clara Vaisse, Mehdi Meghzifene and Paul-Adrien Cormerais, London based Sibberi […]

Anna-Louise Felstead

Anna-Louise Felstead

Following the successful launch of the official Pagani Supercar UK showroom in London, The Foxley […]

New Menswear collection from Ushiwear

New Menswear collection from Ushiwear

Yorkshire based brand Ushiwear has explored various designs and products over the years, but the company proudly present their latest range.

Chamberlain & Co – A Porcelain Artist’s Insight

Chamberlain & Co – A Porcelain Artist’s Insight

  How are Worcestershire based Chamberlain & Co pieces made? We sat down with Operations […]

Kensington Bespoke – For the Home

Kensington Bespoke – For the Home

  Kensington Bespoke is an online luxury superstore overseen by CEO and founder, Imran Khan, […]

Bhoid International: Beautiful British Belts.

Bhoid International: Beautiful British Belts.

Bhoid encapsulate all the beauty the British Isles have to offer with their latest offering.

Gruhme No.14 – A Review

Gruhme No.14 – A Review

  It’s been said time and time again about West Midlands fragrance company Gruhme, but […]

Who Wants to Live Forever? A Tribute to Freddie Mercury

Who Wants to Live Forever? A Tribute to Freddie Mercury

  “I’m a shooting star, leaping through the sky” – never have truer words been […]

HCI Interiors – Luxurious London Leather Blinds

HCI Interiors – Luxurious London Leather Blinds

  The latest offering from London based HCI Interiors comes in the form of made […]

Kensington Bespoke – Globe-Trotter Celebrate a British Icon

Kensington Bespoke – Globe-Trotter Celebrate a British Icon

  What do James Bond and The Queen have in common? Primarily, they’re both quintessentially […]

The People’s Princess – Remembering Princess Diana

The People’s Princess – Remembering Princess Diana

  The 31st August, 1997 is a date which is undoubtedly engraved in the minds […]

Moorcroft Pottery – On the First Day of Christmas…

Moorcroft Pottery – On the First Day of Christmas…

Video: Kerry hard at work on the collection in the run up to Christmas.   […]

 


 

 

subscribe to foxley docket magazine, luxury magazine