Andy Murray sets the PACE for British Tennis


On Sunday 11th July, Scottish Andy Murray cemented his name into the history books with an iconic win at Wimbledon 2016 by defeating Canadian Milos Raonic to claim the title, marking the World Number 2’s second victory at the event.

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In celebration of this monumental feat, British car brand Jaguar honoured this victory by creating a custom logo which marks the Jaguar F-Pace as ‘The Official Car of the Champion.’ This logo was changed across its convoy of luxurious chauffeur cars, which were provided to support operations throughout the tournament, to the logo emblazoning the ‘Official Car of the Champion’, the Jaguar F-PACE owned by Andy Murray. Jaguar continued to celebrate the Scotsman’s success by chauffeuring him to attend The All England Lawn Tennis Club in his bespoke Jaguar F-PACE. Murray’s victory marks a groundbreaking moment for both Andy Murray and British Tennis, with Murray emerging victorious over Raonic after three straight sets.

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Marketing Director at Jaguar Land Rover, Scott Dicken, commented “It is an absolute honour to be partnered with such a British icon and celebrate this historic win with him. We congratulate Andy on a fantastic performance throughout The Championships and we hope he looks forward to driving the F-PACE himself.”

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Murray, who finds himself Jaguar’s latest UK Tennis Ambassador, has been the face of the #FeelWimbledon 2016 campaign, a boundary-pushing virtual reality campaign which allows fans of tennis to see the tournament through the eyes of champions past and present on SW19’s iconic Centre Court.

 

Find out more about Jaguar at:

Jaguar

Visit: http://www.jaguar.co.uk/

 

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